We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize our paid digital marketing campaigns across multiple channels. In this role, your primary objective will be driving high-volume user acquisition—specifically digital loan applications and verified app installs—while minimizing Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
Key Responsibilities
- Campaign Management: Build, launch, and manage paid ad campaigns across major networks including Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and mobile programmatic networks.
- Data Analysis & ROI: Track and evaluate daily marketing spend against core financial KPIs like Click-Through Rate (CTR), Conversion Rate (CR), Cost Per Lead (CPL), and Return on Ad Spend (ROAS).
- A/B Testing: Continuously design, execute, and iterate on A/B tests for ad creatives, ad copies, and financial product landing pages to improve conversion pipelines.
- Audience Targeting: Leverage credit/financial intent data to segment prospective borrowers and target demographics matching our NBFC underwriting criteria.
- Cross-Functional Collaboration: Partner with the design team to build high-converting creatives/reels, and communicate lead quality trends with the internal credit and operations teams.
Requirements
Required Skills:
- Paid Media Mastery: Deep execution knowledge of Google Ads Manager, Meta Ads Manager, and performance marketing networks.
- Web & Mobile Analytics: Mastery over tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, and attribution pixels.
- Data Interpretation: Advanced Excel/Google Sheets capabilities to map, analyze, and build marketing dashboards.
- Creative & Writing Eye: Strong ability to draft/evaluate compelling ad copy specifically structured to drive urgency for short-term financial services.
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
- Proven track record of maintaining a target CPL or scaling a monthly budget successfully.
- Prior experience in a Fintech startup, Neobank, Peer-to-Peer (P2P) lending, or micro-loan NBFC space is a massive advantage.