We are seeking a data-driven and strategic SEO Specialist to drive organic growth across our digital lending platforms. In this role, you will be responsible for improving our search engine rankings, increasing organic traffic, and optimizing the conversion funnel for high-intent financial products (e.g., Personal Loans, Business Loans, Home Loans, and LAP).
Key Responsibilities:
- Keyword Strategy & Intent Mapping
- On-Page & Content Optimization
- Technical SEO Management
- Link Building & Authority Enhancement
- Compliance & Quality Assurance
- Analytics & Performance Reporting
Requirements
Required Skills & Qualifications:
• Experience: 2–3 years of proven experience in SEO, with at least 1–2 years specifically within the FinTech, Banking, or NBFC lending domain. • Domain Knowledge: Strong understanding of retail and corporate lending products, loan calculators, and the digital loan application funnel. • SEO Tools: Mastery of industry-standard tools including Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Moz. • Technical Knowledge: Basic understanding of HTML, CSS, JavaScript, and how CMS platforms (like WordPress or custom frameworks) impact SEO. • Algorithm Literacy: Deep understanding of Google’s search algorithms, with specific knowledge of how YMYL and E-E-A-T guidelines impact financial websites.